Michelle Tillis Lederman: one voice, many formats
Michelle Tillis Lederman is a US-based leadership speaker, author and networking expert. The work went beyond writing individual posts: the goal was a recognisable personal brand system around her expertise.
The brief
Michelle started with about 8,000 followers. The objective was a recognisable personal brand system around her expertise in communication, relationships, networking and leadership.
What we built
01Positioning and content territories
Communication · Trust · Networking · Relationships · Leadership · Authenticity · Mentorship.
02A repeatable content engine
The content mix used in the engagement: 6 posts made up of 1 video, 1 newsletter, 1 poll and 3 static posts.
03One voice across formats
One voice, with more than one way to show it.
The results
About 8,000 → 21,722
followers
188,390
impressions
51,006
members reached
11,792
social engagements
LinkedIn analytics shown are client account screenshots and are included as performance evidence, not as guaranteed future outcomes.
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