Frameworks for founders who want to be known
Positioning, proof and LinkedIn, written down. Every framework here was tested on our own founder's profile before we used it with clients.
Framework
The Founder Visibility Pyramid
Why founders who post often still get forgotten, and the four levels that fix it.
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Framework
The 4-part founder POV test
Four tests every post should pass before you publish, so no competitor or chatbot can copy it.
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Lessons
346,781 impressions in 365 days: reach vs reputation
What a year on LinkedIn taught me about impressions, revenue and one clear ICP.
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Framework
Never start from zero: the Founder Content Matrix
Where your best LinkedIn content already lives, and how to get it out of your head.
Read →Free founder profile audit
30 minutes, one profile, a clear view of what it should say.
- Headline, banner and About reviewed
- Your top 3 fixes, in order
- No pitch unless you ask for one